Tuesday, January 17, 2012 When it comes to data, seeing is believing
I’m a sucker for data. Call me a nerd, but somehow percentages and simple bar graphs appeal to my curiosity. Surround those factoids with pretty colors and images, and I’ll be happier than a bird with a french fry. And according to Dartmouth College, I am not alone.
Fast Company recently posted an article about this phenomenon, stating that you might win more arguments if you show your facts with visuals, rather than present them only in written form. Apparently, it’s harder to twist the truth if it’s in the form of a graph.
Believable theory? Maybe. Read the article for yourself to see what Fast Company has to say, and make your own decision. I, on the other hand, will be gawking at the following cool infographics we’ve stumbled across recently:
Click on the images below for the big picture.
Email marketing and social media
creative, design, infographic in Social Media & Digital 