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This is the place where smart people and breakthrough ideas converge. It’s not about showing off our work. It’s about what’s going on around all of us and collectively sharing that knowledge to help drive your success.

Entries in BBN (3)

Monday
03Aug2009

Marcom A to Z — G for Global

Digital channels that easily link people and businesses around the globe create a feeling of connectedness. Even issues are more global from cause to effect — energy, climate change and “green,” for example — thereby unifying people from different countries. While the corporate world is growing smaller in terms of connect-ability (person-to-person, BtoB or BtoC reach), it’s growing larger in terms of virtual and global expansion opportunities for businesses.

I’ve read a slew of articles recently about global business growth. Of them, these stand out as interesting trend indicators:

  • A recent CNNMoney article by Beth Kowitt confirms that emerging markets have become a choice investment option due to developed countries’ stagnant economic situation relative to the growth opportunities in developing parts of the world.
  • The National Business Travel Association (NBTA) unveiled initial research findings about the growth in global business travel through 2013: Global Business Travel Spend Projected to Exceed $986 Billion by 2013. “The study predicts that growth of business travel in China and Japan will exceed U.S. growth over the next five years. In addition, developing nations, like India, Vietnam, Iran and Indonesia will experience significant compound annual growth rates over the same timeframe.”

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Tuesday
02Jun2009

Brand portfolio strategy and M&As

While the recession may have put a halt on many mergers and acquisitions, it has also put more pressure to succeed on the M&As that are getting completed. Both domestically and internationally through our BBN (Business Branding Network) partners, we develop effective brand portfolio strategies for clients going through M&As. Analyzing a company’s brand portfolio strategy is a critical, yet often overlooked part of the M&A process. It provides the structure to manage and leverage a valuable asset beyond buildings, machines, technology, logos and people. A brand portfolio strategy provides the structure to leverage the brand.

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Thursday
28May2009

Back from Prague

From left: Debbie Dawson BBN HQ, Rob Morrice BBN UK, Johan Astrom BBN Sweden, Timo Kruskopf BBN Finland, Andrew Higgins BBN HQ, Gudmund Semb BBN Germany, yours truly

Just returned from the 2009 BBN Management Meeting. Business owners from 18 marketing communications agencies covering five continents met in the Czech Republic for three days around the theme “Change and Challenge.” I’m pleased to report that despite a tough global economy, the 22-year-old BBN network is alive and well.

We continue to grow (new members from Korea, Egypt, Russia, UAE, and Romania) and are supporting brands like Air France, SNA Europe, Mercedes Benz, LeasePlan and WEG in a number of geographies. During the meeting the 2009 – 2010 Executive Board was elected. I’ll continue to serve with four other owners for the next two years. See BBN’s newly designed Web site for more and check back for posts about what’s happening in international markets.