Please vote!

Please go to facebook.com/partnersforhumanity and vote for the Urban Ecology Center. If the ad we created for them has the most votes by Dec. 6, the Urban Ecology Center will receive a $500 donation.

Partners for Humanity is an annual program that’s centered on giving back to the community. Advertising agencies in Milwaukee — like us! — create pro-bono ad

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A humbling recognition

It’s not too often we take a moment to talk about our agency successes, but a recent ranking has us pretty humbled.

Last week we learned that BtoB magazine ranked Bader Rutter and Associates among the top three medium-sized agencies in the country. We’ve had a good year increasing our revenue, building new client relationships and adding to our staff by 30 associates.

However, our focus is on delivering results for our client partners, and we will never forget that the only way we can achieve recognition like this is by having great clients who give us the opportunity to do great work.

Peer recognition like this doesn’t necessarily build business or pay the bills, but it sure is rewarding. We wanted to take a moment to share the good news and thank our client partners who have helped us get here.

Big awards in the Big Apple

Who doesn’t like to win? Especially when the stakes are high? At Bader Rutter we love to win, especially for our clients. Our primary goal is always for the communications we produce for our clients to make a difference in the marketplace. Awards are just the icing on the cake and a few times a year big awards are given out to agencies deemed to have done the best work in a given category. 

Last week, I had the good fortune of attending one of the bigger award presentations in one of the greatest cities in the world. New York City played host to BtoB magazine’s “Best Awards: 2010.”
 
At a luncheon in the Edison Ballroom, the magazine honored the top creative work and the best marketers in the business-to-business marketing world. These are not easy awards to win given the formidable competition from many well-known agencies like Ogilvy, BBDO NY, Young and Rubicam and Euro just to name a few. Not to mention the iconic companies such as American Express, IBM, FedEx, Cisco Systems and Verizon that all have entries in the show.

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Tips for titillating PR award entries

As public relations practitioners we can all write, think strategically, boil complicated subject matter into an easy-to-read news release or brochure, and promote our clients’ successes. However, it can sometimes be challenging to craft a captivating, back-patting award entry to display and leverage our own good work.

I recently helped coordinate the judging of the PRSA Paper Anvil awards. During the annual judging, our local chapter members review, judge and provide critiques on public relations campaigns and tactics from a sister PRSA chapter. Being a judge turns the tables and provides an opportunity to understand what judges look for in award entries, as well as identify what qualities and components make an entry worthy of an award.

As a frequent PRSA and BMA award entrant, I took away a few best practices for drafting and compiling an award-winning entry:

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