As public relations practitioners we can all write, think strategically, boil complicated subject matter into an easy-to-read news release or brochure, and promote our clients’ successes. However, it can sometimes be challenging to craft a captivating, back-patting award entry to display and leverage our own good work.

I recently helped coordinate the judging of the PRSA Paper Anvil awards. During the annual judging, our local chapter members review, judge and provide critiques on public relations campaigns and tactics from a sister PRSA chapter. Being a judge turns the tables and provides an opportunity to understand what judges look for in award entries, as well as identify what qualities and components make an entry worthy of an award.

As a frequent PRSA and BMA award entrant, I took away a few best practices for drafting and compiling an award-winning entry:

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