BBN comes to Chicago

How do you effectively integrate brand asset management, creative and technology-enabled channel strategy… and play it out on a global scale?

That was just one item on the agenda when Bader Rutter played host to the Executive Board of the Business Branding Network (BBN), which held its first ever Chicago meeting last week.

Representing a network of more than 20 agencies worldwide, the BBN Executive Board meets three times annually to refine shared work platforms and coordinate international activities. The current board includes representatives from the UK, Germany, the Middle East, Finland and the US.

Taking advantage of the scenic Bader Rutter conference rooms at 150 North Michigan Avenue for much of their three-day stay, board members addressed the following, among other things:
• strategic models and processes
• international business development
• new membership criteria
• new research and task team plans

The group also conducted executive sessions with Bader Rutter senior management and leaders of the Business Marketing Association.

Before closing business with an evening at the Kingston Mines blues club, the board finalized plans for its annual BBN Academy being held next month in Madrid, Spain, where all member agencies send their best and brightest for three days of workshops devoted to sharing new ideas and best practices. 

Comments

[Richard Brelet]

The post misses out that a thoroughly good time was had by all, thanks to the sterling efforts of the Bader Rutter team! And we are looking forward to coming again to the windy city next year.

[Bader Rutter]

Thanks for the comment. We're glad to hear you had a good time!