How a summer at BR prepared me for "Three Years of Hell"

The summer is quickly coming to an end, as is my time at Bader Rutter. Next week I will be in Madison to begin what student blogger Anthony Rickey has termed “three years of hell to become the devil” — Law School.

As this phrase and, perhaps to some, common sense both indicate, a career in law comes with some negative stereotypes. It is for this reason that I try to commit to memory useful quotes I come across about lawyers. There is one in particular that I didn’t truly understand when I initially read it, but working at Bader Rutter has allowed me to realize its significance:

“The power of the lawyer is in the uncertainty of the law.” - Jeremy Bentham

The opportunities are infinite for those of us lucky enough to be working in a field that is constantly evolving. An astute attorney will think beyond existing laws, rather than be constrained by them. As I discovered while working at Bader Rutter, the marketing field is similar to law in that both require the anticipation of change.

In fact, I think a major factor in Bader Rutter’s success is their ability to tap into the power of thinking beyond what currently exists. A commitment to innovation is evident in every facet of the company:

• The building, furniture and décor exude modernity, promoting professionalism and pride within employees and clients.


• Smart Boards and other advanced technologies allow clients to truly experience the nature of a forward-thinking company.


• Bader Rutter recognized early-on that the social media world held vast potential for marketing and PR. They utilize Twitter, Facebook, YouTube and the Converge Blog on a daily basis to promote the company and its clients as well as to share ideas and stories.


• The agency’s associates are the foundation of its innovative nature. They demonstrate not only their knowledge of cutting-edge marketing strategy, but also their insight into how they can go beyond it to benefit their clients.

Bader Rutter’s website states that “breakthrough ideas are the building blocks for success” and this says it all, particularly if your field of work naturally involves evolution and advancement.

My summer spent here offered much more than simply a source of summer income. I have seen how ideas and success can grow if you anticipate and embrace change rather than fear it. I plan to use the changing nature of law to my advantage, just as Bader Rutter has done with marketing.

Comments

[Allison Lauer]

Nicely stated and astutely perceived by you, Ali. Good luck with this next phase of your life.