Dairy promotion not limited to June

BR’er Cheryl O’Brien (center) serving as Alice in Dairyland.

While June Dairy Month has come and gone, the celebration of America’s dairy industry continues on for many of our associates.

For those of us who grew up in the dairy industry, promoting it is a passion for us. It’s something that’s second nature.

Growing up on a small Pennsylvania dairy farm, portraying a positive image for the dairy industry is one small way in which I can give back to what it’s given me. This includes the responsibility learned from daily farm chores, before and after school, or the satisfaction that comes from a day’s hard work of unloading wagons of hay in 90+ degree heat. It taught me perseverance while trying to train a stubborn Brown Swiss calf for show and the value of setting goals and working like crazy to reach them.

Promoting the dairy industry is about preserving it for our kids, so they can have the same life shaping experiences that we did. It’s why in early June, spending a couple hours on the State Capital steps talking about cows with consumers at Cows on the Concourse was a fun way to spend a Saturday.

It’s also why one of our newer associates spent her last year promoting it as Wisconsin’s 62nd Alice in Dairyland. Cheryl O’Brien, who joined our team in June, traveled more than 40,000 miles across the state promoting Wisconsin agriculture by meeting with both consumers and farmers, talking with school children and participating in more than 300 events.

It’s why I’m at Bader Rutter. And many more people like me are too.  Dairy Month happens more than just in June around here. From our founder, Ron Bader’s own well-known interest in dairy cattle to our modern day team of professionals invested in its success, working with clients invested in the future of the dairy industry is what we’ve done for a long time.