Legacy advice from a legendary funmaker

Photo courtesy Jeff Christiansen, FlickrWho knew such valuable, well-tested business and branding advice could come from a cartoon artist and amusement park guy?

Okay, well, he never was just that. Walt Disney is the visionary behind one of the most successful entertainment corporations ever built.

His leadership, principles and vision were simple and forthright.

I was recently reminded of this when I came across this article, “Walt Disney’s 8 secrets to success,” and had to share the highlights:

1. Provide a promise, not a product.
2. Always exceed customers’ expectations.
3. Pursue your passion, and the money will follow.
4. Stay true to your company’s mission and values.
5. Differentiate your offer.
6. Lead by example and delegate.
7. Defy convention.
8. Leave behind something to grow.

Check out the above article link for additional editorial on Disney’s secrets to success.

These principles can guide all companies striving to create a brand, product or service that stands out from the rest and an experience that turns into repeat business and customer loyalty.

Walt Disney would agree.