Big awards in the Big Apple

Who doesn’t like to win? Especially when the stakes are high? At Bader Rutter we love to win, especially for our clients. Our primary goal is always for the communications we produce for our clients to make a difference in the marketplace. Awards are just the icing on the cake and a few times a year big awards are given out to agencies deemed to have done the best work in a given category. 

Last week, I had the good fortune of attending one of the bigger award presentations in one of the greatest cities in the world. New York City played host to BtoB magazine’s “Best Awards: 2010.”
 
At a luncheon in the Edison Ballroom, the magazine honored the top creative work and the best marketers in the business-to-business marketing world. These are not easy awards to win given the formidable competition from many well-known agencies like Ogilvy, BBDO NY, Young and Rubicam and Euro just to name a few. Not to mention the iconic companies such as American Express, IBM, FedEx, Cisco Systems and Verizon that all have entries in the show.

In all, 43 B-to-B campaigns were recognized across 15 different categories which included integrated campaigns, print, direct mail, television, online work, trade shows and branded apps. There was a range of excellent work done for all of the different media.

Bader Rutter did well this year by capturing top honors in two of the 15 different categories. We won a first place award in the “Single print ad” category for an advertisement called “Battleship” produced for our client Dow AgroSciences. We received another first place award in the “Print campaign” category for a campaign titled “Make It Possible.”  This series of ads was produced for our client PolyOne Corporation.

It was exciting to take home two first place awards but what struck me more was what I heard from several of the 10 final candidates for the “Marketer of the year” award when they spoke about their observations of our industry. A common theme seemed to be the continued steady growth of digital communications. And the need for smart and well thought out strategies for implementing digital messages and programs. It’s becoming a familiar theme that we all continue to hear. So, as we enjoy freshening up the office décor, we remember not to lose sight of what’s next. View the complete list of winners and work here.

Comments

[Richard Rezek]

Nice to get this kind of recognition. Congratulations. Using the battleship in the wheat field was a great idea.