Thursday, May 28, 2009 Back from Prague
From left: Debbie Dawson BBN HQ, Rob Morrice BBN UK, Johan Astrom BBN Sweden, Timo Kruskopf BBN Finland, Andrew Higgins BBN HQ, Gudmund Semb BBN Germany, yours truly
Just returned from the 2009 BBN Management Meeting. Business owners from 18 marketing communications agencies covering five continents met in the Czech Republic for three days around the theme “Change and Challenge.” I’m pleased to report that despite a tough global economy, the 22-year-old BBN network is alive and well.
We continue to grow (new members from Korea, Egypt, Russia, UAE, and Romania) and are supporting brands like Air France, SNA Europe, Mercedes Benz, LeasePlan and WEG in a number of geographies. During the meeting the 2009 – 2010 Executive Board was elected. I’ll continue to serve with four other owners for the next two years. See BBN’s newly designed Web site for more and check back for posts about what’s happening in international markets.
Reader Comments (1)
I had the privilege of presenting a Global Brand Tracking course outline to the BBN owners’ group while I was in Prague. I came away with great ideas from an amazing group of international marketers. Best of all, the BBN owners agreed to host my class in the UK and Czech Republic, where my students will travel next summer. The genius of the BBN network is how it pools independent resources to harness global marketing insights. Clients working with a BBN agency are very lucky indeed!