If you’re anything like two-thirds of CMOs, digital probably accounts for 50 percent of your marketing budget (at least according to Accenture).
That means your program likely hinges on the performance of your digital strategies. Already, 41 percent of you digital marketers are upping your odds of success by including real-time marketing components in your plans (per Evergage).
Real-time marketing empowers programs with more agility and speed, which can drive more-educated decision-making from a marketer’s perspective and a more impactful experience for users. It capitalizes on factors that are happening in the moment and uses algorithms to determine the marketing response.
The best part? If you’re tracking Web metrics with Google Analytics, you’re already equipped with a robust real-time dashboard with which you can monitor traffic and activities as they happen on your site or app. Activity is reported seconds after it occurs to compare content and goal performance by campaign traffic source, location, device and more.
This approach is ripe with potential, and marketers are finding new ways to capitalize on the ability of real-time marketing to fuel meaningful interactions with data.
Here is some inspiration to elevate your program with a real-time component: