Believe it or not, this wordsmithy social trend has a very proper name: the “prepositional because.” Grammar nerds, I bet I’ve piqued your interest; everyone else, stay with me for a second.
The way we write and speak is always changing when it relates to social media trends, and social media managers need to be aware, especially if they are targeting a younger audience. Normally, you see the word because used as a subordinating conjunction — a word that connects two sentences when the second sentence supports the first — but as its name suggests, the prepositional because is used as a preposition.
This fun, quirky trend is all about writing “because noun.” By using a noun, verb or adjective after “because,” you can express your thoughts in a single succinct sentence without a longer explanation. Although some grammar gurus might not be on board just yet, many young millennials are embracing it.
Here’s the difference:
I’m skipping lunch today because I need sleep.
Skipping lunch today because sleep.— Jodi Sipes (@jodi_sipes) November 18, 2013