Thursday, January 26, 2012 LinkedIn 101
I was at a recruiters’ breakfast event recently and was seated with a pair of very talented women who work in new business and sales positions. Imagine my surprise, however, when the topic of LinkedIn arose, and one of the women said, “So what’s with LinkedIn, anyway? Should I have my picture on there?”
As a recruiter, I spend a good portion of my day looking over the profiles of various LinkedIn users. To hear that these women weren’t using this tool was surprising. Talk about a lost opportunity.
While LinkedIn may not be as visually appealing as Facebook, it offers amazing potential for job seekers, recruiters and sales professionals alike. If you’re a little late to the game and haven’t made the most of LinkedIn, this little LinkedIn 101 tutorial should get you up to speed.
LinkedIn 101
1. Realize the importance of LinkedIn. Whatever your reason for putting it off, there’s no better time than now to start learning how to use this tool. You’ll benefit from greater exposure and simple networking. Additionally, filterable search capabilities will make finding the next sales opportunity/client/employee/employer easy.









